On June 25, 2026, the 9th China–Eurasia Expo opened at the Xinjiang International Convention and Exhibition Center in Urumqi. As a firm deeply engaged in Xinjiang cross-border logistics, Xinjiang Xier International Logistics Co., Ltd. was invited by the Urumqi E-Commerce Association. Founder Zhao Hongyi delivered a keynote, "Empowering Cross-Border, Going Global Together," decoding the real pain points and systematic solutions of Central Asia cross-border logistics from the customer's view — striking a chord with many entrepreneurs present.
📷 The Xier International team at the 9th China–Eurasia Expo.
Starting With the "Going-Global Pain Point": A Road You Don't Want to Walk but Must
Southeast Asian markets are crowded, European markets have high barriers, and more Chinese manufacturers are turning to a direction both familiar and unfamiliar — Central Asia.
Familiar, because Central Asia borders China and the Belt and Road Initiative keeps deepening; unfamiliar, because this market differs sharply from Europe and the US: complex clearance rules, uneven port capacity, significant language and cultural barriers, and unbalanced logistics infrastructure. For many first-time Central Asia exporters, finding a reliable logistics partner is often the most critical and thorniest step of the whole journey.
Xier International grew by stepping on exactly these pain points. "What frightens you most in Central Asia export? Cargo stuck at customs, no guaranteed capacity, unknown cargo whereabouts. We've lived through all of it," Zhao said bluntly at the opening. "So from day one we chose a different road — no outsourcing, we do it ourselves."
📷 Zhao Hongyi delivering the "Empowering Cross-Border, Going Global Together" keynote.
This simple sentence is the essential difference between Xier International and most "middleman" forwarders: own transport capacity, in-house declaration, resident port staff, full-process control.
Answering the Industry's "Peak-Season Truck Shortage" With 150 Own Vehicles
Truck shortage in peak season is a chronic headache in cross-border logistics. Every second half of the year, especially the "golden September and silver October" period, container scarcity, carriers raising prices on the spot, and last-minute cancellations torment every exporter.
Xier International's answer is heavy assets.
Own vehicles mean not just "trucks available" but the ability to dispatch anytime in peak season.
These 150 own vehicles cover many types and can handle general cargo, oversized equipment, dangerous goods, and containers.
Moreover, Xier International's self-developed digital logistics platform keeps every shipment visible.
Declaration Error Rate Below 0.5%: How Clearance Capability Is Forged
If capacity is the "legs" of cross-border logistics, clearance is its "vital point." A shipment stuck at the port for one day means cargo-value loss, storage fees, and eroded customer trust — each a real cost.
On clearance, Xier International puts up hard data: declaration error rate below 0.5%, clearance efficiency above the industry average.
First, a resident port team.
Second, a stable overseas agent network.
Third, a professional declaration team.
Routes Others Can't Walk, We Can: Two Xinjiang-First Afghanistan Lines
Differentiated competition is another key to Xier International's sustained lead in Xinjiang cross-border logistics. Many forwarders can run Central Asia lines, but few can run Afghanistan dedicated lines.
Line 1: the Irkeshtam line.
Line 2: the Karasu line.
Both lines handle general goods and large machinery and equipment.
Beyond the Afghanistan lines, Xier keeps opening new intermodal corridors. In March 2024, the company opened the Hong Kong – Urumqi comprehensive bonded zone – Khorgos – Kazakhstan channel.
One-Stop Full-Chain Service: Road-Rail Intermodal, Declaration, Warehousing, Insurance, Full Tracking
In Xier International's service system there is no fragmented "only one segment" service — from the customer's first call to safe delivery into the Central Asia consignee's hands, the whole process is led by Xier International.
Specifically, Xier provides these full-chain services:
- Road freight
- Rail freight
- Rail-road intermodal
- Declaration and inspection
- Warehousing
- Cargo insurance
- Digital tracking
"You make one call describing the cargo and addresses; we handle the rest," Zhao said at the close — a plain promise to customers and a true picture of the company's capability.
The Expo Is More Than a Booth: A Chance for Deep Dialogue With Customers
This Expo, themed "Silk Road New Opportunities, Eurasia New Vitality," gathered over 2,000 enterprises and institutions from 27 countries and regions. For Xier International it was not only a brand showcase but a precious platform for deep dialogue with potential customers and partners.
At the booth, Zhao exchanged widely with entrepreneurs from different industries. Representatives from guest provinces like Hubei and Shaanxi showed strong interest in Central Asia logistics corridors; some with prior Central Asia export experience discussed specific routes and clearance times with the Xier team.
"Many firms' concerns are plain: is capacity guaranteed? Is declaration reliable? Who do I turn to when something goes wrong?" Zhao said. "Our answer is equally plain — all self-owned, someone watching the whole way, reachable anytime. We've polished this system for years; it's worth customers' trust."
📷 Zhao Hongyi discussing Central Asia logistics needs with attendees.
After the meeting, several enterprises exchanged contacts with Xier, some expressing initial cooperation intent on the spot. The Xier team said it will keep following up on each potential customer's logistics needs with tailored cross-border solutions.
In Closing: For Central Asia Logistics, Choose Xier for Peace of Mind
From Urumqi to Almaty, from Irkeshtam to Kabul — behind every route is Xier International's years of cultivation. 150 own vehicles, a 70-person professional team, resident staff at nine major ports, declaration error rate below 0.5% — behind these numbers is a certain commitment to customers' delivery.
The Central Asia market is opening faster, the Afghanistan corridor's value is rising, and Belt and Road policy dividends keep releasing. For Chinese enterprises wanting to cultivate Central Asia and reach Europe, finding a reliable logistics partner is a required course of going global.
Xier International — making Central Asia logistics worry-free for you.
Frequently Asked Questions
① What did Xier International present at the 9th China-Eurasia Expo?
Founder Zhao Hongyi delivered the keynote "Empowering Cross-Border, Going Global Together," decoding real Central Asia cross-border logistics pain points — capacity shortage, clearance risk, untraceable cargo — and Xier's self-owned-capacity model that solves them.
② What makes Xier different from typical forwarding agents?
Most forwarders are middlemen that outsource transport and declaration. Xier owns its fleet, runs in-house declaration, stations staff at nine ports, and controls the full process — so capacity, clearance, and tracking are all in its own hands.
③ Does Xier operate its own fleet and declaration team?
Yes. Xier runs 150 own vehicles (general, oversized, dangerous goods, containers) and a professional declaration team with an error rate below 0.5%, plus resident field staff at the major southern Xinjiang ports.
④ Which routes and services does Xier offer for Central Asia?
Road and rail to Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Afghanistan (Irkeshtam and Karasu lines), plus rail-road intermodal, declaration and inspection, warehousing, cargo insurance, and digital full tracking — one-stop from first call to delivery.
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Xinjiang Xier International Logistics Co., Ltd. — a professional Central Asia cross-border logistics integrator. Tel: 18195891000 · Email: xegjlog@163.com · Web: xier-ff.com.
About the Author: Xier International Logistics specializes in Central Asia logistics market analysis and digital solutions. This article is based on Xier International Logistics' 10 years of frontline data and industry research and is for reference only; specific plans should be tailored to cargo characteristics.
